Move More.
Feel Better.
One week at a time. No contracts. No pressure. No guilt.
Step It Up is meant to fit into your life—not take it over.
Built for real life
Join when it works. Skip when it doesn’t.
Join for any week starting Sunday or Monday. Going on vacation? Stuck in meetings all week? Know this just isn’t going to be your week? Skip it. Take the week off and come back whenever you’re ready.
There’s no long-term commitment and no pressure to register every week. It’s a simple 7-day challenge designed to give you that little extra push to move more, stay motivated and have some fun while doing it.
Organized from Clarenville, NL—with participants near, far and everywhere in between.
$12. Seven days.
And a chance to win the pot.
Hit your goals, earn draw entries, and you could win your $10 back—plus everyone else’s.
Current challenge week
Week 1
Day 7 of 7September 14, 2026–September 20, 2026
Weekly Community Pot
0 walkers × $10
Daily goal
6,000Earn 1 draw entry
Higher goal
8,000Earn 1 extra entry
The 6,000-step goal stays the same. The higher goal progresses from 8,000 to 10,000 over five weeks, then returns to 8,000.
Want an extra entry?
Because apparently getting your steps in wasn’t enough…
There are two more ways to earn a Bonus Entry in the weekly draw.
Share some motivation
Submit a testimonial, tip, little victory or words of encouragement. Selected messages may be featured on the website.
Maximum: 1 community-submission entry per participant, per week.
Bring a friend
Refer someone to Step It Up. If they register, you earn a Bonus Entry for that week.
You must both be registered for the same week. Your friend simply enters your name during registration.
From our steppers
Real people. Real weeks. Real life.
Testimonials, little victories and encouragement from the Step It Up community.
“I almost didn’t go for my walk tonight, but I needed that last entry. Out the door I went!”
“My goal wasn’t 10,000 steps. It was more than I did yesterday. That counted.”
“Some days it was a long walk. Some days it was laps around the kitchen. The steps still counted.”
“I almost didn’t go for my walk tonight, but I needed that last entry. Out the door I went!”
“My goal wasn’t 10,000 steps. It was more than I did yesterday. That counted.”
“Some days it was a long walk. Some days it was laps around the kitchen. The steps still counted.”
Just you, your steps, one week—and maybe a pretty nice e-Transfer at the end of it.